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Bruce Brough / Jason Taylor
(Brough Communications)
Tel: (408) 430-0100
Fax: (408) 438-0204
e-mail: bruce@brough.com / jason@brough.com

For Immediate Release

NVIDIA `ACCELERATES' LATEST RELEASE OF PREMIER SEGA ARCADE CONTENT FOR THE CONSUMER PC

Sega Entertainment, Inc. delivers stunning 3D title optimized for the NVIDIA NV1 chip

SUNNYVALE, Calif., --- May 6, 1996 --- NVIDIA today announced the availability of another top arcade title from Sega optimized for multimedia boards based on the NVIDIA NV1 chip. Daytona USA™, the premier arcade driving title, is now available for consumer multimedia PCs powered by NVIDIA. This marquee title enhances the growing list of NVIDIA-accelerated next-generation Sega titles, and further establishes NVIDIA as the leading accelerator of PC consumer interactive entertainment.

"NVIDIA's concurrent hardware acceleration meshes perfectly with the high performance requirements of this new Sega title. The advanced audio, 2D graphics, 3D graphics and gameplay content are accelerated directly by the integrated hardware engines inside the NV1 chip. We believe our customers will be very excited with the results," said Rob Csongor, director of marketing for NVIDIA Corporation.

"Daytona USA is the latest in a long list of arcade titles that Sega Entertainment intends to bring to the consumer PC marketplace. Our goal is to provide the quality and performance in PC games that customers have grown to expect from Sega. Our partnership with NVIDIA enables us to deliver that experience," stated Bill White, senior vice president and general manager of Sega Entertainment.

Daytona USA is one of Sega's top driving titles for both the arcade and the Saturn. Realistic stock car control with drafting, controlled braking, 4-wheel drifts and skillful acceleration combined with punishing end over crashes make it one of the hottest driving titles on the market today.

The NV1 is a fully-integrated solution which combines the key components of multimedia in a single-chip architecture. Through this integration the NV1 offers real-time, fully-textured 3D graphics, 2D graphics acceleration, advanced audio, full-motion video acceleration and a digital input joystick engine. This single-chip technology has been designed to support, enhance and concurrently accelerate standards such as Microsoft's DirectX` application programming interfaces (APIs) including DirectDraw`, DirectVideo`, DirectSound`, DirectInput` and Direct3D`. The result is an immediate and across-the-board enhancement of Windows® 95 content. NV1 products from Diamond Multimedia Systems, Inc., Jazz Multimedia Inc., Leadtek Research Inc., and others will soon ship with a complete suite of DirectX drivers.

Sega Entertainment, Inc. a new joint venture between Sega of America, the arm of Tokyo, Japan-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas, and SOFTBANK Holdings, Inc., one of the world's largest distributors of computer software, peripherals and systems, as well as Japan's largest publisher of computer-related magazines and books. Sega Entertainment is responsible for creating, marketing and distributing PC-based entertainment which utilizes Sega's arcade and console-based games and characters. The company is headquartered in Redwood City, California.

NVIDIA Corporation is a venture-funded, privately-held, fabless semiconductor company with headquarters in Sunnyvale, California. The company designs, markets, sells and supports multimedia chips which concurrently accelerate the key components of multimedia, delivering the ultimate interactive experience on a PC.

SEGA, SEGA SATURN, and DAYTONA USA are trademarks of Sega. Microsoft and Windows are registered trademarks, and DirectX, DirectDraw, DirectVideo, DirectAudio, Direct3D and DirectInput are trademarks of Microsoft Corp.